WE SEE IT EVERY DAY: FOOD SUPPLY BECOMES INCREASINGLY COMPLEX AND CONCENTRATED IN A FEW HANDS
FOOD TRAVELS A LONG WAY FROM THE FARM TO OUR HOMES;
IT IS AT THE END, HARD TO KNOW WHAT EXACTLY LIES IN OUR PLATE
THIS IS DUE TO MASS DISTRIBUTION THAT MAKES BOTH
CONSUMERS AND PRODUCERS INCREASINGLY POWERLESS IN
THE BIG FOOD SUPPLY MACHINE
MOREOVER THIS SYSTEM APPEARS TO BE VERY FRAGILE AND
UNSTABLE IN TIMES OF CRISIS, WE CAN SEE THAT NOW
FOODCELL.NET WANTS TO REVERSE THE COURSE AND BRING
BACK PUBLIC & PRODUCERS CLOSE TO EACH OTHER
WE SUPPORT LOCAL ECONOMY, DIVERSIFIED PRODUCTION AND
SHORT SUPPLY ROUTES
WE BELIEVE IN ALTERNATIVE OPTIONS
TO EITHER SUPERMARKETS, OR WEB-SHOPS THAT
DELIVER PRODUCTS AT HOME,
ADDING INTERMEDIARIES AND CONTRIBUTING TO A SOCIETY
OF PERSONAL ISOLATION
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